Sleepy Owl is a specialty online coffee brand, based in India its dedicated to making high-quality, fresh, and easy-to-brew coffee accessible to urban coffee enthusiasts. Launched in 2016, the brand emerged as a response to the need for quality coffee products tailored to Indian tastes and lifestyles. Our mission is to democratize access to café-quality coffee through innovative products, such as their easy-to-use cold brew bags and ready-to-drink coffee, bringing specialty coffee into people’s everyday routines. We want to make it easy for our customers to elevate their coffee experience by delivering delicious, thoughtfully crafted products that turn everyday moments into something special.
The illustration style perfectly aligns with Sleepy Owl’s values by blending warmth, approachability, and a sense of calm. The use of organic shapes and natural forest-inspired backgrounds reflects the brand’s commitment to quality, comfort, and an inviting coffee experience. Featuring the brand’s mascot Ottis in various expressive poses adds personality and charm, making the visuals engaging and memorable. The combination of minimal depth and fine detailing creates a rich yet soothing aesthetic, mirroring the smooth and refined nature of Sleepy Owl coffee. This cohesive style reinforces the brand’s storytelling, evoking a feeling of relaxation and enjoyment with every sip.
